One of the emerging tactics for a business is connecting with customers and users with live streaming. It enables the raw footage to be seen by the audience and connect with them. Businesses with a strong connection with their customers thrive better than others. It can be seen in the example of construction site live streaming where investors can monitor the progress without spending time on the site themselves. The footage is provided to all the related people and it helps a lot to monitor by sitting at home.

In this era of the internet, people are more attached to the internet than other mediums like newspapers or TV. This makes them easy to target while online. Live streaming reaches out to more people due to its vastly spread approach. Many companies are well aware of this fact and tend to use the internet as their advantage by using it for advertisement through live streaming. There is no doubt that raw material attracts more attention than refined one so live streaming is a type of raw outcome just like in case of construction, the progress can be seen without any edits. During life, companies don’t polish anything and connect with their audience. This shows them in the rawest state which is effective for gaining trust. If people observe you on live, they have no choice but to trust you as on life, you can’t edit out anything or change words. The mistakes and pure nature makes the audience more relatable and they trust you more. So it is a good way to cultivate trust. On live stream, you can be unpredictable to catch the audience’s attention more. The people can never what will happen next to what you would offer which makes it more exciting for them. The choice is although yours about what you want to do and to what extent you’ll take it. It can be a tour of the area or tell them about the construction progress and how it’s done. Yes, these things can also be shown by videos but it is best if live stream is done. Being live attracts more people as you can immediately answer their questions and interact with them as much as you can. The idea of immediate response attracts a lot of newcomers too who have some questions for you.

The most important benefit is that the investors and companies involved in the construction can watch the progress and how workers are performing from the footage of construction site live streaming.